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Most Expensive Domain Names
Insure.com is the world's most expensive domain name ever bought. The buyer was marketing company QuinStreet – who also bought Internet.com from WebMediaBrands for $18 million in a similar asset style deal. They have purchased the domain name and its associated assets, causing Insure.com to change its name to Life Quotes. According to the press release the sale included ‘related media assets’ which indicates that this wasn’t just a pure domain name sale. Insure.c... read entire article

Domain Name Investing
Everyone seems to be looking for the easiest way to make money online. Sadly, despite the breathless sales pitches of the latest “guru” products, automated systems rarely work, and there is no way to make money while sitting on a tropical beach sipping a pina colada (unless you put in a lot of hard work first!). With the “pushbutton” online money making scams crossed off the list, I like to focus instead on methods that are “easy” in the sense that they have a hi... read entire article

Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”.The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more desc... read entire article

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